We revitalized the packaging design with a strong brand focus. The photograph was replaced by a botanical illustration that displays a more natural product with less sugar. The new logo got rid of the red and acquired more of contemporary lineament.

Transition from photograph to illustration is a revolutionary step for the brand. Dark blue colour brakes the mould of juice category and differentiates brand on the shelf. Upper part holds a massive logotype, bottom part — the illustration that marks product’s flavour. Therefore, the packaging forms a unified visual brand-module on a shelf and allows for easy navigation through the flavours. Detailed illustrations, referring to the 19th century botanical painting, invite the consumer to study and consider the nature of fruits.