IHG Video Wall
Elevations, A large exhibition company, asked me to design and produce a 5 minute content loop, for a 14 screen video wall that would be displayed on a stand for IHG (Intercontinental Hotel Group).
Originally the brief was to create a series of animations and videos that represented the theme - "winning". Working alongside Elevations, I set about drafting a few concept ideas using footage and imagery that symbolised winning themes and that also included sporting events that IHG were involved in or sponsored.
However, as all projects do, the brief was adpated to suit budgets and current campaigns and after some discussion it was decided that re-editing and re-purposing their marketing videos produced throughout 2012 would be more cost effective and just as impactful.
My role on the project:
The management, design and production of content from concept through to delivery.
Act as Consultant working with Elevation team to get best quality picture from the hardware available.
The following images and videos show samples of the loop created and some drawings from the concept stages...
Sample of loop
sample of loop
sample of loop
sample of loop
sample Loop
Sample of storyboard document
Sample of storyboard document
Sample of storyboard document
Sample of storyboard document
Sample of storyboard document
Sample of storyboard document
Sample of storyboard document
Testing footage and screens
Finished Stand (night before opening)
