CONTEXT
In July 2013, Vodafone Romania launched Indygen - a fresh concept in the Romanian telecom landscape. The strategy, naming and visual identity were developed by Brandient.
Indygen was a prepayed SIM - specially designed for "the indy-pendent young gene-ration of digital natives". Our job was to put this identity into communication with a manifesto movie, posters, stickers, web banners and more, helping this new brand to come to life.
IDEA
Therefore, we have to do 'revolution-like' visuals - in order to communicate the spirit of this 'rebellious' brand. Here are some exemples that we did for the Indygen launch.
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Art Director: Andrei Besliu
Copywriters: Serban Alexandrescu, Rafaela Beldie, Cornel Gologan
Creative Director: Cornel Gologan
Photographer: Carioca
Agency: Headvertising
website
(done along with Brandient)
web
1, 2: "The offline country will be fixed by online people."
3: "If you don't leave Romania, at last change something."
SOCIAL MEDIA
We also made 5 Short Movies
for Indygen website, each of them
describing Indygen benefits.
for Indygen website, each of them
describing Indygen benefits.
