Gostiny dvor — the oldest merchant court in Moscow. We’ve created 2020 identity of Gostiny dvor which is affiliated to Manezh Museum and Exhibition Association.
Graphic elements are based on architectural artefacts of Gostiny dvor which were redefined within the contemporary context. The name plasticity retains a tradition of the historic signage on the face of the building. Neutral grotesque and sharp antique typefaces form a typographic duo.
Set of 3 fragrances was created as a souvenir by professional perfumer.
Pharmacy fragrance was inspired by memories of the first pharmacy that was located at Gostiny dvor in XVI century. Tavern — an integral part of Gostiny dvor. Fair fragrance is dedicated to traditional Russian fair with its fun, sweets, warming herbal tea drinking, and holiday atmosphere.
Art direction: Irina Kosheleva
Type design: Irina Kosheleva, Liza Rasskazova
Illustrations: Marina Novikova
Motion design: Costa Tol
Manezh team
Head: Peter Tolpin
Management: Elena Levitskaya
