In 2019, Brazil celebrated the 100th anniversary of their first Copa América win.
The campaign, titled "O Team Brasileiro", brought back to life the concept of "the Brazilian Team", as the national team was called back in 1919. The new yet retro cards transformed Brazilian players Neymar, Philippe Coutinho, Arthur, Casemiro, and Marquinhos into collectible cards for various sports from that era.
All graphic elements—the illustrations, typography, icons, and numbers—were also handmade and produced through a process of chalcography that imprinted the images from the copper plates.
The campaign, titled "O Team Brasileiro", brought back to life the concept of "the Brazilian Team", as the national team was called back in 1919. The new yet retro cards transformed Brazilian players Neymar, Philippe Coutinho, Arthur, Casemiro, and Marquinhos into collectible cards for various sports from that era.
All graphic elements—the illustrations, typography, icons, and numbers—were also handmade and produced through a process of chalcography that imprinted the images from the copper plates.
Agency: Wieden + Kennedy SP
Client: Nike
Campaign: O Team Brasileiro
Executive Creative Directors: Eduardo Lima e Renato Simões
Head of Art: Bruno Oppido
Art Director: Leone Damião
Copywriter: Adriano Sato
Motion Graphics: Eduardo Oliveira
Production Company: Black Madre
Designer: Andre Maciel
Illustrations: Andre Maciel and Rafael Duque
