Stephen Willis's profile

Welsh Wildlife Playing Cards

Geometric Illustration Welsh Wildlife Playing Cards

Personal Project

Print & Product Design
Spades Suit - Terrestrial & Bat
Hearts Suit - Sealife
Clubs Suit - Invertebrates
Diamonds Suit - Birds
Jokers and Card Reverse
Tuck Box (left first version, right second version)
Bilingualism design is tricky. Not only are you trying to have the language correct, you are needing to display both languages with equal care. You don't want to accidentally exhibit favouritism or discrimination. Given that sentence length will never be identical, you have to find compromises somewhere. The welsh title text is noticeably smaller than the english with the first box design. My solution to the problem was to kern the welsh text so that I could increase the point size, whilst maintaining the layout. I decreased the text size of the welsh subtext by the same ratio of the english subtext. This would help with the text appearing consistent, even if the welsh headings still look smaller. I swapped the position of the english and welsh headings to achieve a better hierarchy. I replaced the front illustration with one which would balance the colours better. Due to the branch in the new illustration, I decided it was a good idea to enlarge the illustration so the branch would span from both sides of the front.
Numbers
Suits
Welsh Wildlife Playing Cards
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Welsh Wildlife Playing Cards

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