This project was created as a response to a final project brief during my Postgraduate Certificate in Design for Visual Communication. The brief was open, but required a real-world application, as well as reflecting our personal interests. 

I decided to create a new brand identity and digital awareness campaign for Myaware, a UK-based charity supporting people with Myasthenia Gravis. MG is a rare auto-immune disease, which manifests itself in a number of ways. There are multiple symptoms, multiple different types of the disease, and notably, each person is affected differently.

To reflect this, I designed a kit-of-parts logo where each element represents one of the illnesses many characteristics. The eyes stand for tired and drooping eyelids, the horizontal lines are inspired by muscle tendons and represent muscle weakness, the vertical rectangles stand for legs and represent loss of control and tiredness, and finally the staircase – repetitive movement, such as walking up the stairs, is extremely fatiguing for people with MG. The bright colours evoke positivity and warmth, but are balanced by the grey which stands for the scientific research arm of the charity.

Once the new identity was established, the digital awareness campaign was built around the Myasthenia Gravis awareness month. I used the four elements and colours of the brand identity and created abstract compositions, which were accompanied by quotes from people with the illness sharing their personal experience. The campaign was framed around the phrase ‘there will be good days and bad days’, which essentially sums up what it is like to live with the illness. As well as using social media, the abstract animations are also designed as moving posters to be displayed on the London Underground.

This grid shows a selection of visuals, designed to be viewed as tiles on Instagram, as part of the digital awareness campaign for Myasthenia Gravis Awareness Month. The idea is that each composition, created from the logo elements, would be animated. This abstract movement is accompanied by quotes from people with Myasthenia Gravis, in an attempt to illustrate some of the characteristics of the disease. 

As mentioned, the phrase 'There will be good days and bad days' is closely related to the nature of the Myasthenia Gravis life. Some days you will wake up feeling almost normal, and the symptoms can be controlled by medication. Other days the muscles might be so weak, that simple tasks like walking, swallowing and breathing could prove challenging.

The second part of the digital awareness campaign is a moving poster exhibition, shown on the digital screens dotted around our train and bus stations. The strap line accompanied by the logo signifies the link to the charity, but is also something that might be relatable to the normal commuter - a positive and comforting expression on a long journey. I was very inspired by Spin Studios' Demo Festival moving posters for this one, and liked the idea of using symbols and images in a more ambiguous way.