Modern Mixers
A branding exercise for a line of canned cocktails. The goal for this project was to pull motifs from traditional wine and spirits branding and put a modern twist on it with bold, fresh colors, iconography and clean typography. I wanted the packaging to demand your attention when scanning the ever-growing sea of seltzers, canned spirits, and craft ciders. Through simple color blocking and a consistent, no-nonsense layout across each product I believe this would appeal greatly with the casual or social drinker looking to try something new.
