Camp Fox is a summer camp hosted on the beautiful shores of Catalina Island for kids and teens. I had the opportunity to give the camp a visual refresh including their logo and some other brand assets!
As a past camp-goer myself, I had a lot of fun with this project. I wanted the final visuals to be something that a camper, young or old, would be happy to wear on a tee or sweatshirt.
After doing some research I found that Catalina Island is home to a lot of really cool wildlife. Including a furry little guy aptly named the Catalina Island Fox. I knew I wanted one of the concepts to feature a fox, of course, so this is where I'd pull my inspiration.
Foxes, as I soon found, have a really unique body shape that kind of threw me for a loop at first. At first it was a little too chubby (seen bottom right) even though the actual foxes are very fluffy. After some tweaking we got to a final product that felt right! Playful, active, and ready for fun.
The rest of the visual identity centers around a slew of badges and buttons that feel familiar to campers. I wanted to provide them with an array of lockups and layouts that could be used for any use they might need.
During the project also found this really cool shot of the campgrounds. It felt like the perfect subject for a large illustration. Something you'd see on the back of a sweatshirt or something.
It was a bit out of my comfort zone, something organic that also has to somewhat resemble reality. In the end I'm happy I stuck to it as they were super excited about it! And yes, they did end up slapping it on some sweatshirts.
