River Remedy is a medicinal cannabis company dedicated to serving Mississippi the highest quality plant-based medicines.
I had the pleasure of working with them to develop their visual identity as they begin to bud in the industry.
The logo features a strong wordmark that feels elevated in character but down to earth. Custom letterforms mimic the gentle curves in the Mississippi River - the inspiration for the name of the brand.
The main wordmark also had to be simple and flexible enough to embody future extensions of the brand as they grow as a business.
The color palette reflects the key roles in the growing process from the bright Sunshine gold to Mississippi Clay.
