Chop-Chop 2.0
To convey the sharpness of Ammeloo's kitchen knives, a campaign was devised that depicted animals using blocks. This simple technique spontaneously captured the sensation of speed-chopping meat into small pieces.
Client (Advertiser): Ammeloo
Brand: Ammeloo Chef's Edition Knife Series
Campaign name: Chop-Chop 2.0 Campaign
Title: Chop-Chop 2.0: Beef, Chop-Chop 2.0: Pork, Chop-Chop 2.0: Mutton
Agency: Amber China Shanghai
Production Company: Illusion CGI Studio
Brand: Ammeloo Chef's Edition Knife Series
Campaign name: Chop-Chop 2.0 Campaign
Title: Chop-Chop 2.0: Beef, Chop-Chop 2.0: Pork, Chop-Chop 2.0: Mutton
Agency: Amber China Shanghai
Production Company: Illusion CGI Studio
Year: 2018
CREDITS
Chief Creative Officer: Tan Chee Keong, Amber Liu
Creative Director: Ben Guo, Kidd Zhang, Willow Yang, Choo Chee Wee
Art Director: CS Chong, Cone Gong
Copywriter: Cherry Wang, Elissa Azizi
Agency Producer: Ella Cao, Joy Wang
Illustrator: Illusion CGI Studio
Creative Director: Ben Guo, Kidd Zhang, Willow Yang, Choo Chee Wee
Art Director: CS Chong, Cone Gong
Copywriter: Cherry Wang, Elissa Azizi
Agency Producer: Ella Cao, Joy Wang
Illustrator: Illusion CGI Studio
