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    This campaign launched in Singapore to raise awareness of the county's haze issue and the truth of where it comes from. Haze is caused by burning… Read More
    This campaign launched in Singapore to raise awareness of the county's haze issue and the truth of where it comes from. Haze is caused by burning forests in Indonesia and Malaysia for palm oil production, which is found in the products we buy every day. Visit webreathewhatwebuy.com to go more in depth on this matter. Read Less
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This WWF campaign started a global conversation over the deforestation happening in Sumatra, Indonesia, and how it is affecting Singaporeans and Southeast Asia.
 
 
"TOOTHBRUSH"
 
 
WE BREATHE WHAT WE BUY
663 million trees in Sumatra have been cleared to produce palm oil for your toothpaste and other products. Stop the haze. Persuade corporations to use sustainable palm oil. Pledge now at www.XtheHaze.org.
 
 
"LIPSTICK"
 
 
WE BREATHE WHAT WE BUY.
In 7 years, 98% of Indonesia's forests could be cleared to produce palm oil for your make-up and other products. Stop the haze. Persuade corporations to use sustainable palm oil. Pledge now at www.XtheHaze.org.
 
 
"PIZZA"
 
 
WE BREATHE WHAT WE BUY.
68% of palm oil harvested goes into the food you love. Palm oil production is a major cause of deforestation in Indonesia. Stop the haze. Persuade corporations to use sustainable palm oil. Pledge now at www.XtheHaze.org.
 
 
THE MAKING OF WWF HAZE ANIMATED GIF
 
 
OVER 200+ LAYER PROCESS IN ADOBE AFTER EFFECTS
 
   
 
 
 
 
 
 
 
 
 
 
THANK YOU FOR VIEWING
 
Client: WWF Singapore
Agency: Dentsu Mobius
Creative Director: Mike Middleton
Senior Art Director: Matthew Crescenzo
Art Director: Dominic Ho
Copywriter: Pam Ho
Motion Graphics: Matthew Crescenzo
Account Managers: Anna Adipue
CGI: Illusion, Bangkok
 
 
© 2016 Matthew Crescenzo