Delicately Balanced Flavors
Knorr stock cubes bring the best balance of flavours to any dish. We visualised that in a humorous, entertaining way, because cooking doesn’t have to be a serious, stressful process – at least not when Knorr is part of it.
Each visual was meticulously art directed bringing the main ingredient to life where they perfectly balance the product’s ingredients to show how Knorr brings the best balance of flavours to any dish.
Title : Chicken Cube / Beef Cube
Campaign Name : Delicately Balanced Flavors
Client (Advertiser) : Unilever
Brand : Knorr
Agency : MullenLowe Singapore
Each visual was meticulously art directed bringing the main ingredient to life where they perfectly balance the product’s ingredients to show how Knorr brings the best balance of flavours to any dish.
Title : Chicken Cube / Beef Cube
Campaign Name : Delicately Balanced Flavors
Client (Advertiser) : Unilever
Brand : Knorr
Agency : MullenLowe Singapore
Production Company : Illusion CGI Studio
CREDIT
Executive Creative Director : Ang ShengJin / Daniel Kee / Erick Rosa
Art Director : Ang Sheng Jin / Alex Tan
Copywriter : Daniel Kee / Peh Xin Ying
Designer : Sol Tan
Global Creative Director (Knorr) : Alex Okada
Illustrator: Illusion CGI Studio
Art Director : Ang Sheng Jin / Alex Tan
Copywriter : Daniel Kee / Peh Xin Ying
Designer : Sol Tan
Global Creative Director (Knorr) : Alex Okada
Illustrator: Illusion CGI Studio
AWARDS
The Work 2022
Print - In Store Posters & Point of Sale
Print - Newspapers & Magazines
Print Craft - Art Direction
Print Craft - Digital Imaging
Print - In Store Posters & Point of Sale
Print - Newspapers & Magazines
Print Craft - Art Direction
Print Craft - Digital Imaging
MAD STARS 2022
2 Finalist Outdoor
7 Finalist Print
2 Finalist Outdoor
7 Finalist Print
Gong Creative Circle Awards (Singapore) 2022
2 Bronze Outdoor Best use of Posters
2 Finalist Physical Craft Illustration
2 Bronze Outdoor Best use of Posters
2 Finalist Physical Craft Illustration
