Dekker Slade

A brand guide is a document that compiles all rules for the use of creative assets and messaging across all media and channels, providing consistency and clarity to the visual components of the branding and marketing. Brand guidelines are not intended to be customer-facing, but the brand guide sets out in a single document how consumers should perceive the business. Brand Guidelines can vary in length from 10 pages, to over 100, depending on the needs and requirements of the brand. When building your brand, there are five core elements that you need to consider: 1. Mission 2. Vision 3. Target Audience 4. Brand Personality 5. Core Values Brand guidelines typically include: 1. Brand overview (story, mission, etc.) 2. Logo, Logo anatomy, and colourways 3. Brand Colors & Usage 4. Typography 5. Brand Voice 6. Visual Language 7. Brand Elements

A smaller, lighter version of the brand guidelines document. This document typically formatted as single long page, and includes the following: - Logo & Identity - Logo Lockups - Colourways - Brand Colours - Brand Typography

Dekker specializes in crafting unique, memorable and timeless logos & identities for brands and companies of all sizes. From small startups with just an idea, to established brands looking to launch new products or refresh their existing brands, Dekker will create a design the empowers your business and your team, by uniting them under a common flag, and sets your brand apart.

Dekker has over 10 years of experiences creating intricate UI/UX systems and designs for web platforms and apps that prioritize the user experience above anything. From complex interfaces, to simple and minimal app design, Dekker can help your brand or startup visualize and prototype ideas for apps and platforms, or develop polished front-end designs that are ready for development. Services include: User-Interface Design User-Experience Design Prototyping & Wireframe design App designs Platform & Systems design

Response, modern & elegant website designs that help your brand sell and connect with their audience. Designs are ready for development hand-off. Services include: - Desktop designs - Tablet designs - Mobile designs

Designs for web platforms mobile applications

Custom, boutique ecommerce platform design.

Print & digital design services including: - Event Posters - Brochures & Flyers - Large-format Advertising - Social Media ads - Online ads