From US$4,500
A brand guide is a document that compiles all rules for the use of creative assets and messaging across all media and channels, providing consistency and clarity to the visual components of the branding and marketing. Brand guidelines are not intended to be customer-facing, but the brand guide sets out in a single document how consumers should perceive the business. Brand Guidelines can vary in length from 10 pages, to over 100, depending on the needs and requirements of the brand. When building your brand, there are five core elements that you need to consider: 1. Mission 2. Vision 3. Target Audience 4. Brand Personality 5. Core Values Brand guidelines typically include: 1. Brand overview (story, mission, etc.) 2. Logo, Logo anatomy, and colourways 3. Brand Colors & Usage 4. Typography 5. Brand Voice 6. Visual Language 7. Brand Elements