- Analysis of competitors and related markets,
- Creation of moodboards to determine the direction in the design
2 options to choose from with the development of one of them (3 stages of free edits)
- Final files (in ai, pdf, svg, png, jpeg formats)
- Logo shapes (horizontal, vertical, logo sign)
Full logo book 10-15 pages (recommendations for using the logo):
- General description;
- Building and comfort zones;
- Priority place on the layout;
- The principle of centering;
- Invalid use cases; (max 8 options)
- Descriptor and corporate sign (rules of application, location: vertical and horizontal, color: color/inverted);
- Calculation of the size of the corporate sign on the layout (proportions).