Daria Kost // Дарья Кост

- 3 packaging design concepts to choose from, with subsequent refinement of one of them - Selection of references - Styling development: selection of colors, fonts, materials and post-processing techniques - Layout of packaging according to the finished concept for one commodity item

2 logo options + * finalization of one of the options, including 2 stages of edits; * or 1 additional option if the original concepts did not fit (with 1 stage of edits); General concept (up to 2 options with elaboration of 1 of them): - corporate palette (for print and web); - corporate fonts and their combinations (free/paid at the customer's choice); - corporate graphics (up to 5 icons or pattern) Recommended design of corporate identity media (Quantity and cost is calculated individually)

- Analysis of competitors and related markets, - Creation of moodboards to determine the direction in the design 2 options to choose from with the development of one of them (3 stages of free edits) - Final files (in ai, pdf, svg, png, jpeg formats) - Logo shapes (horizontal, vertical, logo sign) Full logo book 10-15 pages (recommendations for using the logo): - General description; - Building and comfort zones; - Priority place on the layout; - The principle of centering; - Invalid use cases; (max 8 options) - Descriptor and corporate sign (rules of application, location: vertical and horizontal, color: color/inverted); - Calculation of the size of the corporate sign on the layout (proportions).