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maluma & takete - the graphic design bureau for visual communication focused on social and cultural companies and ventures.

The words Maluma and Takete are both part of an experiment regarding the topic of impressions. The psychologist Wolfgang Köhler, who wanted to prove that there certainly are visceral and em… Read More
maluma & takete - the graphic design bureau for visual communication focused on social and cultural companies and ventures.

The words Maluma and Takete are both part of an experiment regarding the topic of impressions. The psychologist Wolfgang Köhler, who wanted to prove that there certainly are visceral and emotional connections between visual deception and speech, developed those two meaningless words and asked the testee to assign the words either to a round or a pointed form. 90% of the participants were sure that the word maluma was of a round and the word takete definitely of a pointed form. Boom!

Melisa Karakus and Danny Schuster, experienced freelancers and students of the visual communication masters course at the University of the Arts, Berlin, threw everything together.

What emerged squeaks, laughs, hammers, can fly - but above all, wants to be called maluma takete Read Less
Melisa Karakus & Danny Schuster

hallo@buerofarbe.de

Germany
10437 Berlin

www.bürofarbe.de
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