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Regional Creative Director, MTB Guide & Instructor, Trail Builder.
Currently with ENDLESS BIKING
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I started out in the film industry. First as an actor, then as a screenwriter. It was fun initially but the excitement mellowed out fast. I had 100 minutes to tell a story and that was just way too much time...

So I jumped into television. I wrote segments that were 30 minutes long. Minus the commercials and that… Read More
I started out in the film industry. First as an actor, then as a screenwriter. It was fun initially but the excitement mellowed out fast. I had 100 minutes to tell a story and that was just way too much time...

So I jumped into television. I wrote segments that were 30 minutes long. Minus the commercials and that's still 20 minutes too long.

I had a bit of money stashed away (I believe it was in my left jeans pocket) so I quit my TV job and dabbled in short films. Did two. Kept them both under two and a half minutes.

Had fun. Went broke.

Then I heard about Advertising through a friend. She said, "Hey, have you heard about Advertising?"

I learnt that as a creative, you had to tell a story in 30s. Oh boy, did it pique my curiosity.

The next thing I know, I've been in it for 11 years. I've told countless stories across various platforms ever since and am fortunate enough to be recognized for a lot of them.

Then, I hit a brick wall. I got tired; tired of something I was truly passionate about.

In 2013, I took a sabbatical to pursue a course in Mountain Biking. (That's my other passion). I've built trails, I've organized mountain bike events and I became a certified bike guide and instructor in the process.

Today, I'm with one of Vancouver's top mountain bike guiding and touring companies.

That's my story so far and I can't wait to see what the next chapter brings.

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  • Brand Developer, Program Coordinator, MTB Guide & Instructor
    Endless Biking — North Vancouver City, British Columbia, Canada
  • Regional Creative Director
    Lowe And Partners — Singapore, Singapore
  • Associate Creative Director
    Grey — Singapore, Singapore
  • Head Of Copy
    McCann Worldgroup — Singapore, Singapore
  • Senior Copywriter
    JWT Singapore — Singapore, Singapore
  • Copywriter
    BBDO — Singapore, Singapore
View Full Resume →
The gain after the pain.

I was fortunate enough to work with brave clients and clients who had visions far beyond the everyday sales figures. They wanted their brands to shine and I was given that opportunity. So far, I've garnered over 102 international and regional Advertising awards including the New York One … Read More
The gain after the pain.

I was fortunate enough to work with brave clients and clients who had visions far beyond the everyday sales figures. They wanted their brands to shine and I was given that opportunity. So far, I've garnered over 102 international and regional Advertising awards including the New York One Show, British D&AD, Clio and Cannes Lions.

My latest win is here:
http://www.oneclub.org/#olmag=/_ajax/archive/?action=arc_work%26value=20496 Read Less
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