Team Consulting's profile

Creating a consistent brand experience

Team Consulting
•
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
Client: Internal​​​​​​​

Creating a consistent brand experience​​​​​​​

How to design a distinctive brand identity across different products

Pharma companies often choose "off-the-shelf" devices to deliver their therapies. While this can save costs and reduce risks, it can also lead to conflicting styles and a lack of brand consistency. So how do you make a range of existing devices feel like they are from the same family of products, while ensuring they still deliver the same quality and user experience?

We designed a consistent brand language and form across a family of three inhalers, creating a harmonious brand experience while maintaining functionality, robustness and consumer needs.
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability

To build a clear understanding of the intentions for the product, we reviewed brand guidelines and other assets that help drive brand image, including corporate literature, websites and existing products or services. Understanding the parameters helps to ensure we work in line with any other design programmes that may be underway.

Paul Greenhalgh, Director of Design
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability

We not only attempted to visually tie the products together, we also looked for opportunities to enhance usability. For example, we incorporated a novel piercing mechanism on the capsule inhaler, removing a number of potential use related errors without changing the established sequence of use.

John Burke, Senior Consultant
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
brand brand experience brand guidelines brand identity Brand Language design Usability
Designed and developed by Team Consulting 

We are an award-winning medical device consultancy, working with companies to design and develop medical devices. That’s all we do and we are proud of this focus.


​​​​​​​
Looking for help on your next project?



Creating a consistent brand experience
Published:
Team Consulting's profile

Owner

Team Consulting's profile
Cambridge, United Kingdom

Creating a consistent brand experience

Published:

Creative Fields