Always been a writer ā love language with a passion ā but just as fascinated by how and why companies and brands become uncompetitive and what can be done about that. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity.
Iām preoccupied with what makes secā¦
For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve. And, as a writer, I get a real kick out of putting language round that new position that is exciting, fresh and proprietary. My stā¦
Brand strategy: revitalising brands and their cultures
Articulation: developing language systems
Writing: to express, to explain, to excite, to inform, to include, to persuade.
Pitchforking: helping companies win the business they want
Speaking on compelling brands, purposeful cultures, responsibleā¦