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Always been a writer – love language with a passion – but just as fascinated by how and why companies and brands become uncompetitive and what can be done about that. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity.

I’m preoccupied with what makes sectors and peo… Read More
Always been a writer – love language with a passion – but just as fascinated by how and why companies and brands become uncompetitive and what can be done about that. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity.

I’m preoccupied with what makes sectors and people tick and by what happens to a brand and to a culture when market dynamics and human reactions collide.

After university, I turned my love of writing into a career in radio and then in ad agencies, before starting a direct marketing agency. A chance assignment prompted me to diversify into brand strategy. It quickly became a passion, and later the basis for my company The Audacity Group. Today I work as a creative brand strategist leading, problem solving and up to my elbows in change programs on both sides of the Tasman and beyond. I also get a real kick out of putting language around that new position that is exciting, fresh and proprietary. Read Less
For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve. And, as a writer, I get a real kick out of putting language round that new position that is exciting, fresh and proprietary. My strongest opinion… Read More
For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve. And, as a writer, I get a real kick out of putting language round that new position that is exciting, fresh and proprietary. My strongest opinion, and one I emphasise as a keynote speaker, is that above all else companies need to think their way out of trouble. Never be afraid to ask the inconvenient questions. Read Less
Brand strategy: revitalising brands and their cultures
Articulation: developing language systems
Writing: to express, to explain, to excite, to inform, to include, to persuade.
Pitchforking: helping companies win the business they want
Speaking on compelling brands, purposeful cultures, responsible ideas, market l… Read More
Brand strategy: revitalising brands and their cultures
Articulation: developing language systems
Writing: to express, to explain, to excite, to inform, to include, to persuade.
Pitchforking: helping companies win the business they want
Speaking on compelling brands, purposeful cultures, responsible ideas, market leadership and competitive value Read Less
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