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About
Always been a writer – love language with a passion – but just as fascinated by how and why companies and brands become uncompetitive and what can be done about that. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity.
I’m preoccupied with what makes sec…
Read MoreThe biggest buzz
For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve. And, as a writer, I get a real kick out of putting language round that new position that is exciting, fresh and proprietary. My st…
Read More5 things I love doing
Brand strategy: revitalising brands and their cultures
Articulation: developing language systems
Writing: to express, to explain, to excite, to inform, to include, to persuade.
Pitchforking: helping companies win the business they want
Speaking on compelling brands, purposeful cultures, responsible…
Read MoreMember Since: January 10, 2013