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Bēhance

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Always been a writer – love language with a passion – but just as fascinated by how and why companies and brands become uncompetitive and what can be done about that. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity.

I’m preoccupied with what makes sectors and peo… Read More
Always been a writer – love language with a passion – but just as fascinated by how and why companies and brands become uncompetitive and what can be done about that. I have a restless mind, a passion for words, brand and business, and this unrelenting curiosity.

I’m preoccupied with what makes sectors and people tick and by what happens to a brand and to a culture when market dynamics and human reactions collide. .

I work as a brand strategist, writer and senior creative consultant for some truly wonderful design firms and ad agencies. I also work directly with senior management teams facilitating, problem solving and up to my elbows in change programs. Engagements as a keynote speaker are opportunities to combine my addiction to problem solving with my love of language – breaking myths, pitching new ideas and thinking, finding ways forward; sharing impressions, opinions and stories. Read Less
For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve. And, as a writer, I get a real kick out of putting language round that new position that is exciting, fresh and proprietary. My strongest opinion… Read More
For me, there is nothing better than watching people regain a palpable sense of belief in what they do, what they collectively agree on, and what they intend to achieve. And, as a writer, I get a real kick out of putting language round that new position that is exciting, fresh and proprietary. My strongest opinion, and one I emphasise as a keynote speaker, is that above all else companies need to think their way out of trouble. So my guiding principles are: solve a problem in your head, drive the answer from your heart, put your commitments on paper, and never be afraid to ask the inconvenient questions. Read Less
Transformation: revitalising brands and their cultures
Articulation: developing language systems
Writing: to express, to explain, to excite, to inform, to include, to persuade.
Pitchforking: helping companies win the business they want
Speaking on compelling brands, purposeful cultures, responsible ideas, market l… Read More
Transformation: revitalising brands and their cultures
Articulation: developing language systems
Writing: to express, to explain, to excite, to inform, to include, to persuade.
Pitchforking: helping companies win the business they want
Speaking on compelling brands, purposeful cultures, responsible ideas, market leadership and competitive value Read Less
Member Since: Jan 10, 2013