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ZOOM – Basle Film Festival & Film Prize ° Identity

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  • Z O O M 
    Basle Film Festival & Film Prize 2010. Corporate identity and imagery with analog projections.
  • Art Direction and Image Concept: Andreas Hidber, accent graphe
    Photographer: Laurent Rueff,

    No Photoshop in these Images.
    All Photographs are "analog" projections. We took an old Nikon FA, removed the back of it and inserted (instead of undeveloped film) a already developed slide film with our artwork. With a mobile flash behind the camera, the shutter open (B-Mode) and the mirror up that installation gave us … YES! A mobile slide projector! You simply need a second camera (this one may be digital, of course…) connected to the flash behind the "projector" camera and you get interesting "ghost" projections. The funny thing is, nobody sees the projection, since it only lasts for milliseconds.