The concept of the visual identity of WIW is about personalization, we believe that fashion is something that is very personal. Based on that belief, we developed the social profiling website in a way it would make the user feels like a super-star. from the blown up photo dimensions, their opportunity to fill in a lot of space with their writings just like a famous fashion editors, etc. WIW is a website which created based on our passion in fashion and lifestyle and how it relates to people and how they lived their daily life. This website provides the most up to date informations and insights about fashion, the most amazing part is, the user generated the insights for other users. So share your ideas in fashion, inspire people, and get noticed!