Safeguard : The Power of Gentle
Safeguard: The Power of Gentle

To launch Safeguard for Kids in China, we showed to the parents that our gentle fluffy foam contains the good old powerful Safeguard formula. And for the kids? Bath time is another fun time. 
Agency: Saatchi & Saatchi Singapore (2018)
Animation Studio: Feedmelight London
Production House: Big Blue Bangkok

Safeguard : The Power of Gentle
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Safeguard : The Power of Gentle

P&G China launched a new body wash category for kids. We were tasked to launch it in a unique way.
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