BODYCOPY
1. Reduce office paper expenses
Paper is one of the main components of office trash. Meanwhile about 98 tons of different resources – chemicals, energy vectors, wood and water – are spent on 1 ton of paper production. This is killing the Earth.
1. Reduce office paper expenses
Paper is one of the main components of office trash. Meanwhile about 98 tons of different resources – chemicals, energy vectors, wood and water – are spent on 1 ton of paper production. This is killing the Earth.
2. Save paper
19,6 kg of different resources including wood are spent on 1 roll of bumf production. Wood-feeling conduces to huge gullies expanding, animal migration and extinction, planet lungs annihilation. Excessive paper expending is killing the Earth.
19,6 kg of different resources including wood are spent on 1 roll of bumf production. Wood-feeling conduces to huge gullies expanding, animal migration and extinction, planet lungs annihilation. Excessive paper expending is killing the Earth.
3. Close water-tap tightly
70 % of the Earth surface are covered with water, but potable water comprises just 2.5 % from total world water volume. And there is water deficit in 80 countries today. Do not leave a water-tap being opened without necessity! 15 liters of water are draining away into canalization every minute if the water-tap is fully opened. Uncontrolled water spending is killing the Earth.
70 % of the Earth surface are covered with water, but potable water comprises just 2.5 % from total world water volume. And there is water deficit in 80 countries today. Do not leave a water-tap being opened without necessity! 15 liters of water are draining away into canalization every minute if the water-tap is fully opened. Uncontrolled water spending is killing the Earth.
SITUATION
to create social prints for distribution among offices and to call to use the planet’s
resources carefully.
SOLUTION
taking into consideration the task to unite the posters with single stylistics, we’ve got simple, comprehensible and the same time bright and picturesque image of our planet. We tried to show graphically how such simple things like wrinkled slip of paper or not tightly closed water-tap, or other our «heedless» acts destroy the planet. If we don/t our unthinking killing attitude to the Earth, we will lose it.
AWARDS
Red Apple 2010, Moscow International Advertising Festival – silver.
Idea! 2010, Russian National Advertising Festival – shortlist.
White Quadrate 2010, Minsk International Advertising Festival – shortlist.
CREDITS
Author, copywriter: Dmitry Chigirin
Art director: Dmitry Cherny, Alexander Bozhenov
Agency: Michel Mour
