to explain what smart and smart life are, and how smart can make life better
smart technologies have lots of features. And it’s often hard to understand how you should use them.
I don’t want to waste my time to know how it works. I want to get easy result
to tell that it is easy to work with smart solutions. One click can make your life better in one moment
to tell about Samsung smart solutions as technologies which you don’t need to understand. They just make your life better. Whatever you could imagine. In easy way.
we use strong insight that really influences on making a decision on buying Smart Samsung solutions. And we clearly explain audience the definitions of smart products and the benefits of smart life in a funny way
as people will get the message of smart technologies easy usage, they will not be afraid of new, smart decisions and will begin buying more smart products
Ad Stars (Korea) - Silver
copywriter: Dmitry Chigirin
art director: Oleg Izosimov, Daniil Ryabota
movie director: Hrant Abovyan
team: Another Quartet