TASK:
to explain what smart and smart life are, and how smart can make life better

PROBLEM:
smart technologies have lots of features. And it’s often hard to understand how you should use them.

INSIGHT:
I don’t want to waste my time to know how it works. I want to get easy result

COMMUNICATION GOAL:
to tell that it is easy to work with smart solutions. One click can make your life better in one moment

IDEA:
to tell about Samsung smart solutions as technologies which you don’t need to understand. They just make your life better. Whatever you could imagine. In easy way.

STRONG POINTS:
we use strong insight that really influences on making a decision on buying Smart Samsung solutions. And we clearly explain audience the definitions of smart products and the benefits of smart life in a funny way

PUBLIC RESPONSE:
as people will get the message of smart technologies easy usage, they will not be afraid of new, smart decisions and will begin buying more smart products

AWARDS
Ad Stars (Korea) - Silver

CREDITS:
copywriter: Dmitry Chigirin
art director: Oleg Izosimov, Daniil Ryabota
movie director: Hrant Abovyan
team: Another Quartet