The West Coast Trades Academy is a training centre for high school students on the West Coast of New Zealand's South Island. It was a privilege to write the words for their first marketing brochure.
The brochure is aimed at teenagers aged between 13 and 18. The content had to be relevant, clear, to the point - and a little bit cheeky.
As well as writing the brochure, I also created a new tagline for the client: "great futures start here".
