A proud, confident identity for New Zealand's first science organisation. 

The brand essence – Cawthron. The Power of Science™, reflects Cawthron Institute's 100 year history, passion for science and ability to transform research into solutions. The company was keen to keep its original logo so the tagline was designed to work within it.

Client: Cawthron Institute

Concept, creative direction, copywriting: Mariam El Orfi
Design: Lucid Design