University of Canterbury is ranked in the top one percent of universities worldwide. It also boasts the great Sir Ernest Rutherford (the first to split the atom) as a graduate! 

Looking to the future, the university was after a fresh, youthful identity to promote its science degrees to the next generation of ground-breaking scientists. The brief included brand development, a new tagline and marketing collateral including posters, banners, brochures and branded clothing.

The brand development was backed by extensive market research that showed today's young people are seeking a higher purpose – it's not just about the money (although that is important too) they want to use their knowledge and talents to make a positive difference in the world. 

Client: University of Canterbury

Brand & Campaign Strategy: Mariam El Orfi

Graphic design: Lucid