AREA: innovation and food designed for Barilla.
OBJECTIVE: a new way to consume fruits on the go.
CONCEPT: a new interaction with fruits. Tutti i Frutti is composed by 2 different elements: a fresh compund of fruits and a portable conteiner. The conteiner allows you to rasp fruits from the compound, creating an unique gesture, and to brign this fruits with you during the day.
OBJECTIVE: a new way to consume fruits on the go.
CONCEPT: a new interaction with fruits. Tutti i Frutti is composed by 2 different elements: a fresh compund of fruits and a portable conteiner. The conteiner allows you to rasp fruits from the compound, creating an unique gesture, and to brign this fruits with you during the day.
TARGET DEFINITION
- Cosmopolitan Man
- Active Family
IDEA'S MAIN COMPONENTS:
- Fresh fruits compoud
- Fresh fruits compoud
- Portable conteiner
TARGETS AND RELATED STORYBOARDS
Sketches by Augusto Berte
