Miller Genuine Draft
A special thank you to Greg Plowe
, for years of guiding the MGD Brand to international success.
And to the team at the Hive
who were behind it.
The Miller Visual Library
is an organic template system used around the world.
Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
Always with the same photographer: Paul Alexander
The result is a brand that gets better as time goes on.
That brand consitency made it possible to do yearly ammendments and add a wealth of great photopgraphy.
took ownership of a lifestyle. And backed it up with great events
This project was allot of fun.
When I look at it, I remember the great times we had making it.
Some of this footage and photography below was directed by: