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The Miller Visual Library

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  • Miller Genuine Draft
    Visual Library
     
    Creative Director: Christopher Grimston
    Associate Creative Director: Adam Jarvis
    Photography: Paul Alexander
     
    Agency: The Hive (Toronto)

    Account Management:
     
    Production:
    Studio Manager: Anne Smythe
    Senior Production Artist / Digital Renderer: Chris Baginski
     
     
    A special thank you to Greg Plowe, for years of guiding the MGD Brand to international success.
    And to the team at the Hive who were behind it.
     
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    Background
     
    The Miller Visual Library is an organic template system used around the world.
    Each year, we would take inventory of the feedback from around the world and use it to customize the next shoot and subsequently the next Visual Library.
    Always with the same photographer: Paul Alexander.
    The result is a brand that gets better as time goes on.

    That brand consitency made it possible to do yearly ammendments and add a wealth of great photopgraphy.
    MGD took ownership of a lifestyle. And backed it up with great events and advertising.
     
    This project was allot of fun.
    When I look at it, I remember the great times we had making it.
     
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    Photography by: Paul Alexander
    Some of this footage and photography below was directed by:
    Creative Director: Patrick Weir
     
  • "It’s Miller Time" - Video Montage
    Internal presentation video
     
    Miller Genuine Draft
    SAB Miller International
    Milwaukee, Wisconsin, USA
     
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  • I wasn't going to say it - oh what the heck-
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    Miller Genuine Draft
    Visual Library Volumes
     
     
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