In creating and identity design for the 2013 UTS Visual Communications Grad Show, we wanted to portray the fun, youthful and dedicated personalities of this year’s graduates, particularly with reference to the idea of “working our butts off” and their “exposure” to the industry. Using a series of visual and verbal puns, a mark and identity was esablished across a variety of collateral including letterpressed invitations, screen printed posters, bags, book, website and exhibition mural. Designed together with the ever-talented Sebastian Andreassen
, with help from Nina Harcus
, Steph Tsimbourlas
. Check out the website
designed by Elle Willams
"Culturally engaged, conceptual thinkers, this year’s well rounded graduates will be showing off their greatest assets at the 2013 Grad Show. With work ranging from information design, print, typography, motion graphics, apps, digital media and illustration, this exhibition showcases their wit-wielding, money-makin’ intellect and most importantly, their exquisitely shaped personalities."