The British 10K in London is one of the biggest races in the British calendar, with over 25,000 runners entering. The challenge was to give everyone in the race a taste of the Nike+ experience.
We created the British 10K Cheer Me On app on Facebook. It allowed friends of runners to send inspiring messages, which were displayed on huge LED screens dotted along the race course. The app also gave real-time stats and displayed individual runner's progress. Post-race results could be compared against every other runner and shared with those friends that sent messages of encouragement.
Over 30,000 people tracked the race. 9,000 Cheer Me On messages were sent. 80% of runners shared their results.
We created the British 10K Cheer Me On app on Facebook. It allowed friends of runners to send inspiring messages, which were displayed on huge LED screens dotted along the race course. The app also gave real-time stats and displayed individual runner's progress. Post-race results could be compared against every other runner and shared with those friends that sent messages of encouragement.
Over 30,000 people tracked the race. 9,000 Cheer Me On messages were sent. 80% of runners shared their results.
CREDITS –
Agency: AKQA
Lead Design: Ignacio Gonzalez
Creative Direction: Andrew Tuffs
Lead Design: Ignacio Gonzalez
Creative Direction: Andrew Tuffs
AWARDS –
MIXX Awards 2013
BIMA 2013
