Redesign of the Bulleit Whiskey main website. We decided on a responsive approach that was optimized for tablets and touch devices, with little touches of parallax animation, and streamlined the content for a more coherent experience. In order to position Bulleit as more of a lifestyle brand we leveraged the great content already existing in their more prominent social media channels. The new design also offers an exhaustive history of the company, product detail pages and a small but thorough cocktail menu to better enjoy this range of award-winning rye whiskey.
CREDITS –
Agency: PublicisSapient
Art Direction & Lead Design: Ignacio Gonzalez
Creative Direction: Neil Cooper
UX: Rico Chow
