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    Proposal for microsite to go with the launch of Nike's first ever England Football kit, which also coincided with the 150th anniversary of the FA… Read More
    Proposal for microsite to go with the launch of Nike's first ever England Football kit, which also coincided with the 150th anniversary of the FA. The site would feature both the home and away kits, and it would switch its content from pre-match tease to post-game highlights. The original design was to include parallax scroll and show the shirt in a number of match situations, with copy highlighting the technological benefits of the jersey juxtaposed against what it wouldn't do for you - because, it's only a shirt; it's what you do in it that matters. Read Less
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Proposal for web design to go with the launch of Nike's first ever England Football kit, which also coincided with the 150th anniversary of the FA. The site would feature both the home and away kits, and it would switch its content from pre-match tease to post-game highlights. The original design was to include parallax scroll and show the shirt in a number of match situations, with copy highlighting the technological benefits of the jersey juxtaposed against what it wouldn't do for you - because, it's only a shirt; it's what you do in it that matters.
 
 
CREDITS –
Agency: AKQA
Design: Ignacio Gonzalez
Creative Direction: Andrew Tuffs
Copy: Adrian Stannard