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Bēhance

Thai LPGA

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  • Earlier this year I was given a task to redesign the Thai Ladies Professional Golf Association’s Logo. The brief was to create something that is controversial from the typical sports logo. This means no literal golf equipments and no Thai flag colours. 

    My approach was simple. This logo has multiple symbolic meanings. A golf ball approaching a hole and a Thai theatrical headdress.The gold is chosen to reflect the colour that the Thai’s most valued.