- Sony "Coach" TV
As part of Sony's "Dream On" campaign, This concept was created to promote Sony's digital cameras. It this case, helping an aspiring native American basketball player, from a remote town in Alaska, create a video to send off to the head coach of Duke, Mike Krzyzewski, in the hope that his dream might come true. Mike was more than happy to participate in the making of the spot. He said it happens all the time.