The mission of Brand USA is to encourage increased international visitation to the United States and to grow America’s share of the global travel market. In doing so, bring millions of new international visitors who spend billions of dollars to the United States, creating tens of thousands of new American jobs.
This is the first time the US has launched an international tourism campaign. The project transpired over several months and was produced through JWT, New York.
Radical Media was the production company.
Dave Meyers was the director.
