Shekel
Shekel, 2013
Shekel is an association that operates in Israel for more than 30 years and offers community services to people with special needs, making it possible for them to lead a dignified life and achieve self-actualization. The Dan Alexander and Co. team formulated a new identity concept for the organization, focusing on the unique values of SHEKEL. The process included developing a branding strategy and concept, expressed through a new visual language, a new logo and symbol, various promotional items, and supporting future activities.
