Rothschild 22
Rothschild 22, 2013
A unique real estate project comprising an upscale business complex located in the heart of the most important commercial and cultural trajectory in Israel - Rothschild Blvd.
The process included a formula of strategic concept with the development of a logo and visual language inspired by the architectural world of skyscrapers and business towers, and the development of a unique font based on the formative elements of building at an altitude, as manifested in architectural plans.
