Reve is an upscale hot air balloon company that ends each tour with a picnic and champagne. Most ballooning companies out there are very childish and unrefined, so the goal was to create a ballooning brand that was more than that- something classy and sophisticated, yet still with an easy-going and friendly vibe, to keep it approachable. The first balloon to ever take flight landed in an angry farmer's field in France, who came running out of his house with a pitchfork ready to attack the intruders. The flyers appeased him with the champagne they brought along, and ever since, it has become a tradition to drink champagne after every balloon excursion. Thus, this line of food packaging includes a champagne bottle, designed upside down to reference the shape of the hot air balloon. Hand-generated typography was generated to keep in line with the friendly attitude, using only pops of bright color, yet black and kraft paper brown became the dominant colors, to keep it refined.
