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Ray-Ban Rare Prints Poster

  • Ray-Ban Rare Prints
    Poster Campaign



    Upon request of San Francisco-based agency Cutwater i made one of nine posters for the Ray-Ban Rare Prints Campaign.
    The Poster-Illustration should be based on the "Swirl-Pattern" (one of the new Wayfarer glasses' designs). 
    Besides billboard-ads and magazine-ads there has been printed a limited run of posters, signed & numbered by the artists.

    Advertising Agency: Cutwater, San Francisco, USA
    Executive Creative Director: Chuck McBride
    Creative Director: Travis Britton
    Art Director: Marcus Cross
    Copywriter: Marty Senn
    Art Buyer: Justine Barnes
    Director of Print Services: Miriam Lee
    Illustrator: Andreas Krapf

  • "Swirl-pattern"
  • The final poster-design
  • Three rough initial sketches
  • The other two proposals in colour. The client decided to continue with the icecream-one.
  • Less brutality ;)
  • Path view in Adobe Illustrator. The illustration had to be 100% vectors.
  • Inspired by the posters "Screen Novelties" created some nice lil videos
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