Pure Integrative Pharmacy
An innovative new concept - the Hub Of Health.
An innovative new concept - the Hub Of Health.
The world of healthcare is changing dramatically. A grey tsunami of aging boomers is demanding more holistic, enlightened solutions; Europeans have taken integrative pharmacy (a combination of natural remedies and conventional pharma) to the mainstream; and people are moving away from 'magic pill' solutions to a more 'preventative medicine' perspective.
Pure is a pharmacy that embraces this thinking.
Pure came to us wanting to create a strategy and brand that could be templated and rolled out across multiple stores.
We started with research and brainstorming that resulted in a brand bible. This bible was the foundation of everything from our graphic design and communications to our brand values, story and essence. Most significantly, the exercise led to our positioning of Pure as your Hub Of Health.
Then we moved on to execution, which included some of the pieces seen here - a new logo (with a modified pharmacy cross superimposed over a 'alternative' tilted cross), advertising, even store design.
Just as important, though, we analyzed how to fulfill on the intangible 'hub of health' positioning. This led us to map out things like a knowledge-sharing network for pharmacists, naturopaths and homeopaths inside Pure; and a 'Global Expert' network of outside experts who could regularly speak at Pure to educate both staff and customers.
Pure is launching this concept throughout 2012. Stay tuned for more!
Pure is a pharmacy that embraces this thinking.
Pure came to us wanting to create a strategy and brand that could be templated and rolled out across multiple stores.
We started with research and brainstorming that resulted in a brand bible. This bible was the foundation of everything from our graphic design and communications to our brand values, story and essence. Most significantly, the exercise led to our positioning of Pure as your Hub Of Health.
Then we moved on to execution, which included some of the pieces seen here - a new logo (with a modified pharmacy cross superimposed over a 'alternative' tilted cross), advertising, even store design.
Just as important, though, we analyzed how to fulfill on the intangible 'hub of health' positioning. This led us to map out things like a knowledge-sharing network for pharmacists, naturopaths and homeopaths inside Pure; and a 'Global Expert' network of outside experts who could regularly speak at Pure to educate both staff and customers.
Pure is launching this concept throughout 2012. Stay tuned for more!