Copy: Nothing Sticks Better
Product: Bostik White Tack
SMP: Stickiness
Product: Bostik White Tack
SMP: Stickiness
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Concept
To create a visual metaphor using Bostik's white tack to resemble creatures known for their sticky air pads beneath their feet. The creatures chosen for this advertisement were namely, a house lizard, and a spider which were commonly associated by the general public.