Marco Varoli's profile

Perpetua Adv - Too beautiful to be a simple pencil

Perpetua is a synthesis of how an idea can arise from a real need: disposing of several tons of graphite waste of an industrial process and therefore destined not to be used anymore. An idea that allows to save on disposal costs and on costs of the material for the production of a highly innovative and  technological object, even in its simplicity.
Perpetua Adv - Too beautiful to be a simple pencil
Published:

Perpetua Adv - Too beautiful to be a simple pencil

the client asked me an advertising shot based on the theme of beauty and simplicity, characteristics of this pencil

Published:

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