THE BRIEF:
Find the big idea to promote having a “traditional” Pen Pal – one you write to, not tweet, wallpost or DM.
THE MESSAGE:
Make friends the world over - have a Pen Pal! This is a friend that you can practice language, literacy and share stories with, learning about culture and lifestyle along the way.
'A picture paints a thousand words' - Pen pals could use the photo sharing mobile app to upload pictures of where they live or places they have travelled, and add the location which would link to Google maps. They would be encouraged to talk about the pictures via letters with their pen pals.
