The Pams range of products is New Zealand's largest food retailers with low prices aimed at the general public.
Our brief was to redesign Pams as a budget range to appeal to their
existing target audience. We were given specific information to be
included and the restriction of one font and one colour mixed with black
and white for each item.
My approach was to create sticker labels that could be slapped on boxes
and cans to minimize costs. I chose 3 very bold standards colours to
stand out from other brands. Along with the colour the vertical numbers
stand out against contrasting horizontal text of other brands. The
barcodes and basic, minimal information give a very budget feeling to
this range.
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