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Bēhance

Pams Budget Range Packaging

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  • Pams Budget Range
    Packaging
  • The Pams range of products is New Zealand's largest food retailers with low prices aimed at the general public.

    Our brief was to redesign Pams as a budget range to appeal to their existing target audience. We were given specific information to be included and the restriction of one font and one colour mixed with black and white for each item.

    My approach was to create sticker labels that could be slapped on boxes and cans to minimize costs. I chose 3 very bold standards colours to stand out from other brands. Along with the colour the vertical numbers stand out against contrasting horizontal text of other brands. The barcodes and basic, minimal information give a very budget feeling to this range.